You'll only get to your branded content goals with a thoughtful plan in place.
The key to fan engagement is planning. Particularly when you are managing a brand that lives on many platforms. The chances for inconsistencies, let-downs, and contradictions rise once multiple teams touch the brand. Likewise, great opportunities can be missed--to coordinate marketing efforts, create frenzy at just the right time, create splinter stories for avid fans, and most of all plan for long-term love.